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Now Execute the Plan
Once in place, your ability to execute the plan from a mailing standpoint — and ultimately track and analyze the data — is crucial. If your contact strategy has you in customers’ hands every four weeks but your execution has you in their hands every six weeks, you’ll effectively lose four to five contacts during the course of the year, which could have a substantial impact on your ability to meet your stated goals.
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- Companies:
- J. Schmid & Assoc.
Steve Trollinger
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