Circulation Strategies That Measure Up

Put your contact strategy together so that as one mailing or contact is completing its order cycle and has reached profitability (or the desired ROI) another contact is reaching customers’ hands. An e-mail announcing that a catalog is coming, followed by the catalog itself, followed by an e-mail reminder of a promotion’s expiration is a great combination to maximize the customer contact. The plan in total, though, should look at every channel and contact as part of a master strategy.