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Much success has been gained through remails of big-book catalogs, for example. But many business catalogers shy away from big-book remails because of the cost. Plus, they assume the original first-run big book has been kept — that it isn’t at the bottom of a drawer or stuffed somewhere on a shelf. Testing a remail may yield big results, but it’s essential to target your best buyers first.
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- Companies:
- J. Schmid & Assoc.
Steve Trollinger
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