![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2014/04/Paul_Miller.jpg&w=51&h=51&c=true)
By
Paul Miller
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Although it’s one of cataloging’s oldest circulation planning practices, recency/frequency/monetary value (RFM) segmentation is under-used by many smaller catalogers, pointed out John Lenser, president of circulation planning consulting firm Lenser during his session, “Circulation and Merge Strategies in a Multichannel World,” at last week’s ACCM.
0 Comments
View Comments
- Companies:
- Lenser
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2014/04/Paul_Miller.jpg&w=51&h=51&c=true)
Related Content
Comments