What You Should Know About a Merge-Purge

4. If you aren’t mailing all of the housefile records you put in the merge, don’t drop what’s been identified as multis. These are primarily records that came from an outside list that hit to your housefile, and they may perform quite well.

Prioritize Specific Prospect Lists

Theories abound for setting outside-list priorities. By making one group of prospects (e.g., cooperative database names, your best-performing outside prospect lists) more important than another, that group will have the most multis assigned to it and therefore, a performance advantage. Following are some points to consider: