What You Should Know About a Merge-Purge

2. Sometimes you’ll mail or re-mail only a portion of your housefile. If the duplicates within the housefile were random, you may drop a record that actually is from the higher RFM priority. By prioritizing your housefile, you’re more likely to mail the best performers.

3. Assign your housefile buyers to the same family groups. In this way, duplicates within the housefile will be considered intra-file dupes. By doing so, you’ll know which multis credited to the housefile also will have appeared on another list (other than the housefile).