What You Should Know About a Merge-Purge

By identifying these in the same family group, the merge would consider them to be intra-file duplicates, which can be deducted from your list-rental invoice.

Housefile Priority and Family Groups

How can you use this information to establish priorities and family groups? Following are four rules:

1. Always make your housefile (your customers) the top priority, along with the best-performing RFM groups. And put the lower-performing RFM cells at the bottom. If your file has been updated, there will be few duplicates. But it’s still important that duplicates be appropriately associated with the top-priority RFM cells.