What You Should Know About a Merge-Purge

Family Groups

Family groups are identified so that “same” lists don’t falsely create a multi-buyer. For example, if you take two selects from the same list owner, they should be unduplicated before they’re sent to your service bureau. If they aren’t, the duplicates between the files could be considered multi-buyers. In this example, they’re not multis but the same record being pulled twice.