What You Should Know About a Merge-Purge

The surviving multi-buyer information also is retained in the merge. When the merge assigns duplicates based on random or prioritized allocation, the duplicate name that’s retained is tagged as a multi-buyer. Typically, the merge report identifies the following: “singles” that appear in the merge only once; “multis” that appear in the merge more than once (and were retained on that list); and “output,” which is the combination of the two.