What You Should Know About a Merge-Purge

Word of caution: By putting the list that disallows promotion in the lowest priority, your mailing will perform at a lower rate if no multis are attributed. Eventually, the list may be dropped out of the list pool that’s mailed because of poor performance. Unless you take this into consideration and factor this list’s performance back up to what it would have been, it’s a sure way to eliminate from future mailings a list that works.