What You Should Know About a Merge-Purge

To ensure your peace of mind, instruct your service bureau to put the lists that won’t allow promotions into the merge with the lowest priority. (This will yield the maximimum number of catalogs that can get the offer). Also have the service bureau de-dupe these lists against each other to knock out any multis. Then have the bureau retain the original keys with the multi-buyers and pull these keys for the lists, so you don’t mail these names a second or third time when mailing the multis.