What You Should Know About a Merge-Purge

- It’s harder to find outside lists that perform well if they don’t have multis allocated. So if you’re looking to grow your business, this approach may not work for you.

- If you net low out of the merge, check to see if the lists are duping against one another or against the housefile. If they duplicate to one another, there’s no reason to bring all of the names into the merge. If they dupe to the housefile, it’s best to mail net reuses or to negotiate a better net arrangement with the list owner.