A Path to the Present
Cindy Marshall brings to Ross-Simons bits of wisdom from each stop along her career path
She also stresses the importance of channel integration. “We’re always trying to cross-promote across various media.” But, she adds, “You also have to be mindful of the differences in marketing at retail vs. online vs. in the catalog.”
Favorite catalogs: Pottery Barn, French Country Living and Rue de France, in addition to her own catalogs.
- Companies:
- Ross-Simons
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