A Path to the Present

Another reason she says competition is keen: “Marketing in the information age means it’s easy for consumers to do Internet research and compare prices before purchasing.”

The keys to catalog success: “Always staying ahead of the curve. You can’t just think about what happened last year; you have to think about what happened last month and react to it.” In that regard and in light of the current retail economy, Marshall says the company’s motto this year is: “Think big, operate small.”