Chronicles: Test Your Way to a Winning Catalog Cover

Can’t afford to test? Then better stay away from cover paintings for now.

The “Models Sell” Rule

How often have you heard this? “If you show a model using the product, that product will sell better.” Many studies seem to confirm that rule for products from dresses to steam shovels. Every food cataloger I’ve ever worked with has said at one time or another: “Hey, let’s use a model. It works for everyone else, it should work for us.” And when calm reasoning doesn’t prevail, we test.