Chronicles: Test Your Way to a Winning Catalog Cover

Boring Ol’ Products or Great Art?

An old-line cataloger had commissioned charming paintings for its past catalog covers but had drifted away from that practice in recent years in favor of traditional, “show the product” covers.

Many company employees were nostalgic for those old covers, and the catalog agency was enchanted by the idea, too. After all, isn’t a catalog cover all about evoking pleasant, compelling emotions in the reader?