Chronicles: Test Your Way to a Winning Catalog Cover

He was convincing. Yet, since the copy had been created specifically to motivate readers to open the book, we decided to test.

The copy on the cover increased response by 40 percent. Even Maurice was convinced.

Does cover copy always work? How would you know unless you tested?

Tip: Try copy on your cover when you have important messages designed to arouse customers’ interest. Don’t use copy gratuitously. It’s not about having copy on the cover; it’s about communicating information that’s important to customers.