Chronicles: Test Your Way to a Winning Catalog Cover

Is there a golden rule for the perfect catalog cover? No. If there were, you wouldn’t need to test. But I hope the principles I’ve noted will help guide you to find the cover formula that’s perfect for your catalog.

Susan McIntyre is president of McIntyre Direct, a full-service catalog agency and consulting firm based in Portland, Ore. She can be reached at (503) 286-1400 or by e-mail at service@mcintyredirect.com.