Chronicles: Test Your Way to a Winning Catalog Cover

Said Caroline, “The art department thought the offer was too commercial to go with such a beautiful cover.”

“But how do you know if it was the the products or that free offer that made the product cover win?” I asked.

“I guess we don’t know.”

“With your audience, I’ll bet the lifestyle cover would’ve won if it had the free shipping offer on it. Why not retest?” I asked.