Chronicles: Test Your Way to a Winning Catalog Cover

I looked at them. “What, exactly, were you testing?”

“A lifestyle vs. product cover, and the product cover won. We thought a more artistic lifestyle cover would lift sales, but we were wrong I guess,” said Caroline.

“The lifestyle cover is much more attractive all right,” I said. “I would’ve expected your audience to go for it. But why didn’t you put the same special offer on it? The product cover has a huge free shipping offer, and someone has to order only $30 worth of merchandise to qualify.”