Chronicles: Test Your Way to a Winning Catalog Cover

“It makes my mouth water,” or, “Now I’m really hungry for an orange.” Normally people don’t have those kinds of responses to, say, a steam shovel. If you put a model on a steam shovel, the reader will see himself sitting in the seat of that machine, working the controls and moving the earth. But a model in a food photo? It distracts from the original strong emotion, waters it down. And watered-down emotion is like watered-down food. It turns boring.