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“Let’s show a cute kid reaching for a cookie.” It lost the test. “A daughter handing the gift box to Mom on Mother’s Day.” It, too, lost. “A couple enjoying dinner at home.” Lost again.
I’m not saying a model can never win in a food catalog, but I’ve yet to see it happen. Here’s my theory. Photos of food already evoke strong emotions such as:
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- McIntyre Direct
Susan McIntyre
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