Chronicles Put the Rooster Tile Near the Chicken Towel

To contrast Chris' experience:

Brenda was director of a catalog of mixed apparel, gifts and décor. When she came on board, the catalog's pagination grouped all the apparel, jewelry, home décor, etc. Simple, functional, easy to find.

But Brenda thought she could do better. She reorganized the catalog by theme, color and style. She grouped, for example, animal-themed products and sophisticated-style merchandise. And she created beautiful, color-coordinated spreads of mixed products. Sales rose.