Chronicles Put the Rooster Tile Near the Chicken Towel
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The result? Lower sales and gripes from customers. "I'm confused." "I can't find the shoes I usually order." "Can't you put all the lab coats in one place so I can compare?" His customers shopped by function, and needed to see the products in functional (not fashion) groupings. When Chris repaginated by function, sales shot back up.
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- Companies:
- McIntyre Direct
- Places:
- Portland, Ore.
Susan McIntyre
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