Chronicles Put the Rooster Tile Near the Chicken Towel

Form or Function?

What's the best way to organize products on your inside pages? Is it by function (e.g., bathroom items together), or like Elise's catalog, all the Renaissance-style products regardless of function?

Chris was the marketing manager for a uniform catalog. Taking the lead from fashion catalogs, he repaginated by outfits. Every product presentation would now show a jacket with a coordinating top, pants and shoes. The hope was to increase average order sizes.