Chronicles Put the Rooster Tile Near the Chicken Towel

He told it on pages 2 and 3 — and it worked. It beat the control every time. The story version of his catalog became the control that was mailed to prospects, lapsed customers and at least once a year to loyal customers just to keep in touch.

George had a sales-increasing story to tell. Do you? Maybe you've just switched all standard shipping to second day. Or all your products are organic, or you've lowered prices. When you have an important story to tell, one that may make customers say, "Wow, I should order," put it on pages 2 and 3.