Chronicles Put the Rooster Tile Near the Chicken Towel

No Products Whatsoever

If the first spread is such a revenue-producing spot for new or best-selling products, why do some catalogs show no products there?

George's company had developed a unique product line, but as his catalog gained prominence, cheap knock-off catalogs appeared, cutting into his sales. But George's products truly were better than the knockoffs. Better materials, more benefit-laden features, hand-crafted quality. His service was better, too. He wanted to tell that story.