Chronicles Put the Rooster Tile Near the Chicken Towel

When Elise found new products, she featured them on the first spread to grab those customers' attention and excite interest in the latest catalog.

Does "new" matter to your customers? If your product line is like Elise's, probably yes. Yes, too, if you sell fashion merchandise. And yes when your customers get a lot of your mailings. A fresh catalog featuring new products on pages 2 and 3 is a good way to get customers to say, "I'll look at this," instead of heading for the trash can.