Chronicles Put the Rooster Tile Near the Chicken Towel

Aunt Belle & Mrs. See's

Every Christmas Aunt Belle gave us the same sampler box of Mrs. See's chocolates. Next Christmas, when Aunt Belle got her new Mrs. See's catalog, where do you think she'd look for her "regular box"? Some easy-to-find page, like 2 or 3.

Do you have a best-selling product line (e.g., gift chocolates, support hose, toner cartridges) that generates repeat purchases? Is your audience older (or business-to-business, which often shares seniors' impatience)? Or maybe this edition of your catalog mails primarily to prospects, so you want top products pictured front and center. That first spread (or other easy-to-find pages) is a good place to showcase your perennial best-sellers. Should bestsellers always be on pages 2 and 3? Not at all.