Chronicles Put the Rooster Tile Near the Chicken Towel
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No one noticed that a 64-page, press-efficient print job had morphed into a 62-page, press nightmare. What to do with two blank pages? The cataloger and agency scrambled, repaginated and redesigned enough pages to get 64 total. Moral: Communicate page count clearly to everyone. And let everyone know that, in most cases, page count should be evenly divisible by four.
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- Companies:
- McIntyre Direct
- Places:
- Portland, Ore.
Susan McIntyre
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