Chronicles Put the Rooster Tile Near the Chicken Towel

If your catalog is like Bill's, don't waste your best products on the IBC. Otherwise, take advantage of this usually great spread by featuring high-revenue products there.

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The cataloger's new agency did everything right. The design was beautiful, the files were perfect — all 62 pages. Trouble was, the catalog was supposed to be 64 pages. Oops!