Chronicles Put the Rooster Tile Near the Chicken Towel

Bill put a great-selling product on the IBC. Its sales fell. He put a medium-seller on the IBC. Its sales fell. Big photo, small photo, themed-product spread, mixed-product spread — none of that mattered. The gift audience of older ladies apparently read the catalog only from front to back. For Bill's catalog, the IBC was never more than an OK spread.