Chronicles Put the Rooster Tile Near the Chicken Towel

Brenda's customers shopped for aesthetic and emotional reasons. Her new pagination caught their eyes and their pocketbooks.

The Inside Back Cover

One catalog mantra goes like this: "30 percent of people read a catalog from back to front, so put top sellers on the inside back cover (IBC) spread." True? Most of the time, yes. Ah, but true for you? Well, not for Bill.