The Change Agent

Favorite catalog: Patagonia. “They have great products and photos.”

Three primary characteristics: “My wife said I’m intense, motivated and humorous — at least, these were the three things I was able to negotiate with her.”

Editor’s note: Bradley has written a how-to guide for getting postal-reform action started among catalogers in other regions. For a free copy, e-mail him at cbradley@cuddledown.com, or log onto the Web site for the New England Mail Order Association (www.nemoa.org) where a copy is posted.