The Change Agent

Grew up in: Rochester, NY.

Role models: “When I was growing up, I had an older cousin who was charismatic, yet genuinely interested in other people — he had a profound effect on me,” says Bradley. “And there are several people in business who appear to have the values I’d like to think I have, such as caring for other people, and making and selling products that don’t compromise on quality. Yvon Chouinard, Patagonia’s founder, makes all the right moves, though at a level far above me.”