5 Factors to Consider When Choosing the Broker to Sell Your Business

5. Communication. For broker-assisted sales, my advice for sellers is to build personal rapport with your broker and trust their expertise. Communication is an essential element of the selling process, and it's not unreasonable to ask brokers how often you can expect to hear from them.

The right broker can help sell your business at the high end of the market, while the wrong one may be unable to complete a sale at all. With so much at stake, talk to at least three brokers before making a decision. With just a little effort, you'll find a broker who's able to sell your business in a timely manner — and at a great price.