5 Factors to Consider When Choosing the Broker to Sell Your Business

3. Strategy. A good broker can make the process of preparing and marketing your store-for-sale a lot easier. Ideally, your broker should walk you through a systematic preparation process that removes potential hurdles and maximizes business value, even if it means delaying the listing for a few months. Once the value is set, your broker's marketing strategy should begin with a compilation of materials that will be distributed to serious prospects, and should continue with creative, aggressive marketing ideas that specifically target individuals who have the ability to purchase the business.