5 Factors to Consider When Choosing the Broker to Sell Your Business

2. Track record. Although a successful overall track record is important, it won't mean much unless your broker also has experience selling a store like yours. The retail industry has its own unique traits and characteristics. Unless your broker understands the nuances of the industry, it's unlikely they'll be able to accurately represent your interests to buyers. Find out how many businesses like yours the broker has sold in the last 12 months to 24 months. Then compare that number across a variety of brokers you're considering.