Beyond the Spreadsheet
Choosing product vendors requires intense scrutiny
By
Rob Behnke
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Once you’re armed with the right questions, call everyone you know who may know something about the potential supplier. You’ll be surprised how connected you are after making just a few calls.
In addition to your standardized criteria, ask each potential supplier these questions:
1. What is the one thing that really sets you apart from others in your business?
2. If you had to pick just one product to make, what would it be?
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- People:
- Behnke
- Fair Indigo
- Places:
- Madison, Wis.
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