Beyond the Spreadsheet
Choosing product vendors requires intense scrutiny
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Rob Behnke
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Since price will never be the primary reason for market success in this business, don’t include it on your supplier search radar. A fair and reasonable price is of course important, but don’t lead with it or you’ll divert the supplier search away from what’s truly important to succeed.
Standardize Criteria
Methodically standardize your criteria. These criteria should be designed to shed light on particular behaviors and processes, not to simply elicit yes/no responses. Here’s an example:
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- People:
- Behnke
- Fair Indigo
- Places:
- Madison, Wis.
Rob Behnke
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