Beyond the Spreadsheet
Choosing product vendors requires intense scrutiny
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Rob Behnke
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Finally, once you’re using a supplier regularly, keep the relationship healthy by sharing more than just sales figures and inspection reports. Intimate details can be very powerful tools to reward or change performance.
For example, a handwritten letter from a disappointed consumer can be much more poignant than a spreadsheet showing an unacceptable quality fallout percentage for a shipment. Share the glowing customer letters, too. People on the front lines at the factory will love to see that their hard work is appreciated not just by your business, but also by real-life people who buy the merchandise.
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- People:
- Behnke
- Fair Indigo
- Places:
- Madison, Wis.
Rob Behnke
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