Beyond the Spreadsheet
Choosing product vendors requires intense scrutiny
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Rob Behnke
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In one case I recall, an apparel company was ecstatic with the performance of a new supplier that produced three styles, exceeding expectations on all levels. The next production season, this supplier was “rewarded” with orders for 20 new products, but failed spectacularly. Be good to yourself and your new star supplier by developing business deliberately.
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- People:
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- Fair Indigo
- Places:
- Madison, Wis.
Rob Behnke
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