Beyond the Spreadsheet
Choosing product vendors requires intense scrutiny
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Rob Behnke
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Another common mistake is often referred to as “loving a supplier to death.” When a brand-new supplier executes flawlessly, it’s a very happy day. Your natural inclination is to reward its good performance with more business. But be careful — it’s not uncommon for a supplier to go from superstar to problem child in a matter of months by being overloaded with new product development.
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- People:
- Behnke
- Fair Indigo
- Places:
- Madison, Wis.
Rob Behnke
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