Beyond the Spreadsheet
Choosing product vendors requires intense scrutiny
By
Rob Behnke
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Demand Samples
Consider this apparel example: You may find a shirt maker that you like on every level. It makes men’s shirts, but you really need women’s shirts. When you ask about this, the vendor uses the phrase “we could” or “that should be no problem.” These answers are your cue to do more homework. Have the vendor make some samples. Lay out your concerns head on, and ask the vendor to address them point by point.
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- People:
- Behnke
- Fair Indigo
- Places:
- Madison, Wis.
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