Beyond the Spreadsheet
Choosing product vendors requires intense scrutiny
By
Rob Behnke
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It’s easy to be blinded by love and to bark up the wrong tree. At times a supplier will look like a dream come true in terms of responsiveness and track record, and will even produce great references. However, you don’t want it to produce what it has done in the past, but something similar. Watch for verbal and nonverbal clues that indicate you might be pushing the envelope for it.
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- People:
- Behnke
- Fair Indigo
- Places:
- Madison, Wis.
Rob Behnke
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