Beyond the Spreadsheet
Choosing product vendors requires intense scrutiny
By
Rob Behnke
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Whether you pursue a small niche or the broad mass market, there are few decisions more vital than choosing your merchandise suppliers.
Often businesses treat sourcing as an arm of product development; something to be simply spreadsheeted out by a team of analysts who report back to managers on which suppliers will be best for the lines the company plans to offer.
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- People:
- Behnke
- Fair Indigo
- Places:
- Madison, Wis.
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