Chinese Consumers Increasingly Interested in American Products
A recent United Parcel Service survey of 1,200 middle-class consumers in six Chinese cities shows that the Chinese continue to want more American products than ever beflore. Among data revealed by the survey:
* 76 percent of urban Chinse consumers say they’d like to buy American DVDs in 2006, up from 71 percent in 2005;
* 73 percent say they’d like to buy American-made moisturizer in the coming year;
* More than 70 percent say they want to buy American blue jeans;
* 64 percent say they’d like to purchase American athletic shoes;
* 56 percent want to hear messages about quality components or workmanship in advertising about American products, with that number increaseing to 65 percent for apparel;
* More than half of urban Chinese consumers use credit or debit cards for shopping; and
* 84 percent of those with credit cards expect their usage to increase or remain the same in the coming year.
- Companies:
- United Parcel Service