Case Study: Chinaberry Catalog
Chinaberry’s winning combination: soft on the outside, savvy on the inside
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Each edition is separated into sections: Books are featured in the front of the catalog and are grouped by their suitability for different reading levels. For example, Level III includes books that “can be read to a child who is capable of sitting through a story without needing an abundance of illustrations to hold his or her interest.”
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Reported Donna Loyle
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