Case Study: Chinaberry Catalog
Chinaberry’s winning combination: soft on the outside, savvy on the inside
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At first, Ruethling thought of offering the data for free to other parents, but realized they may not have easy access to the books. So she started a catalog company and began selling the books she found. For years, she ran the company out of her home, filling orders from her kitchen table, her children playing at her feet.
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Reported Donna Loyle
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