Case Study: Chinaberry Catalog
Chinaberry’s winning combination: soft on the outside, savvy on the inside
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In her ongoing quest for more appropriate reading material, Ruethling visited area libraries and subscribed to children’s literature publications. When she found books she liked, she carefully recorded the information on index cards for her own future reference.
“By the time my stack of index cards was several inches high, I realized there were probably a lot of other parents who could greatly benefit from this information,” she says.
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Reported Donna Loyle
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